The Villainous Celebrity Wife of the CEO - Chapter 155.2

A week later, the second episode of Wilderness Winner went live under much anticipation.

Before the show started, some industry marketing accounts vowed and predicted that this issue would definitely break through 2%. It had never occurred to them, however, that the real situation would far exceed their expectations!

Half an hour into the broadcast, CSM’s ratings in 48 major cities exceeded 2.5%, and the viewership share reached a staggering double-digit number!

The concept of viewership share referred to the percentage of TV viewers watching the program, as compared to all TV viewers nationwide.

In layman’s terms, that meant one out of every ten TV sets was showing Wilderness Winner!

On top of that, many more viewers were watching the show via live network TV. By the time the recorded program went online on the official website the next day, the number of hits exceeded 100 million in 24 hours, with more than hundreds of thousands of comments.

For a while, almost every corner of the street was abuzzed with this variety show and the five artists who appeared in it. Su Jin was definitely the most impressive one in the group of five.

Before the show was released, who would have thought that the popular traffic starlet would show such skilled wilderness survival skills? In front of the camera, Su Jin was valiant, speedy, unpretentious, and invincible. On top of that, her handling of the small and delicate hammer was extraordinarily smooth.

It got the audience talking —— What is the origin of such a good hammer?

Soon, a blogger named @sujin’ssmallcloset, who mimicked celebrity fashion styles, screen captured her magical find of the hammer information.

Netizens then learned that what Su Jin held in her hand wasn’t an ordinary hardware hammer, but a rare geological hammer!

This hammer was produced by the most famous hardware manufacturer in Canada. Besides the geological hammer, they also offered a series of ‘hardcore’ products, such as geological pick, outdoor axe and shovel.

Some merchants were clever enough to engage in proxy shopping. When searching for Su Jin merch on a shopping app, the first thing that popped out was no longer her clothes, bags, shoes and jewelry, but the hammer that made a big splash!

After all, Su Jin said in the show —— “How can a man be as reliable as a hammer?”

Other female celebrities ‘brought goods’ such as cosmetics and skin care products. Su Jin, on the contrary, brought an actual hammer.

In just a few days, the hardware tool manufacturer in Canada found that orders from China had soard to an astronomical number, causing the company owner to ask on Facebook what was happening.

An overseas student translated the ins and outs of the story to him, but this only made the boss even more curious —— “A Chinese actress used our company’s hammer in a variety show? So that’s why within a few days, orders from China soared close to six figures. How amazing!”

This wonderful conversation soon spread on foreign social networking sites. The melon-eaters of this world had exactly the same gossiping hearts no matter what color they were.

Everyone wanted to know who this Chinese actress was and what kind of a show it was. What charm did she possess, enough to drive the Chinese audience so crazy?

Luckily, the show was not only available on the Apple Channel in China, but also on Discovery Channel Asia. Regardless of your location on the planet, as long as you have access to the Internet, you could pay to watch it. For the convenience of overseas viewers, it was also released with English subtitles.

So, while Su Jishi was completely unaware, tens of thousands of overseas viewers clicked on the homepage of the Discovery Channel and began to enjoy the well-produced outdoor variety show. Intense and exciting survival links, matching combinations of handsome men and women, post editing entertainment finesse, and romantic or thrilling visual effects…these combinations were a big hit with foreigners who were watching Asian variety shows for the first time.

Along with the international spread, ‘memes’ made by domestic audiences for the show also became viral at the same time!

One of the most interesting memes was of Qin Qiu holding a hammer with a bewildered face together with the following caption: [Jinjin, who do you choose between me and the hammer?]

Su Jishi: “…Thanks for the invitation, I choose to be single.”

……